2008 News Archive - Holidays - Brits opt for shorter breaks

28 02 2008

British holidaymakers are increasingly turning their back on long, drawn-out holidays and are instead choosing to take shorter breaks, it has been reported.

According to research from Holiday Inn, 52 per cent of UK families are opting not to take a two-week holiday this summer.

The organisation claims that the main reasons for this break from tradition are a lack of time and price issues.

"Gone are the ... days when people would save all year for their annual two-week summer holiday at the busiest and most expensive period - we're much too savvy nowadays," Chris Hale, spokesman for Holiday Inn, said.

He added that in recent years there has been a "surge" in the number of people booking short-break holidays.

According to the poll, 72 per cent of Brits feel that shorter breaks are more affordable in terms of family holidays, as 24 per cent cannot travel during school holidays and a further 24 per cent cannot afford to splash out on holidays that last more than a few days.

In October 2007, the Association of British Travel Agents reported that there is an increasing demand for short breaks to long haul destinations.