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Cosmos takes new direction with a refreshed brand and new holiday adventures for 2018

(London 20 April) Today, holiday specialist, Cosmos Tours & Cruises re-launches as Cosmos, taking a new direction as it undergoes a full rebrand to reflect the incredible choice of exciting worldwide holiday adventures it can now offer.

Giles Hawke, Cosmos’ CEO, commented: “Today marks a new start for us as we use our name change as a platform for growth, development and a new approach to providing our customers with the ultimate holiday experience.”

“In existence since 1961 and still family owned, our company has gone through a complete transition and we’re now in the perfect place to change the outmoded view of Cosmos and showcase the incredible range of holiday adventures  we can offer our customers, as well as great ways of getting the very best value.”

“Our new Cosmos rebrand has been designed to reflect the holiday experience we now offer, a worldwide choice of active experiences rooted in “adventures made easy” as demand grows for more authentic travel experiences.  Our focus is based on customers’ desire to learn and experience something unique and different, and to be able to enjoy their own holiday adventure.”

The new name, logo and branding design brings to life the incredible range of different travel adventures available throughout the world to make travel planning even smoother and easier for customers  to choose the holiday experience which suits them best. The rebrand applies to the whole customer journey from brochures, digital marketing, and social media to a brand new website, customer collateral and e-documentation to highlight our promise to deliver ‘adventures made easy’.

A new ‘Cosmos Journey Line’ featured online and in the new brochure, linking different exciting aspects and highlights of the holiday are flagged up with colourful and striking imagery and helpful icons to highlight the included value and holiday highlights.

cosmos.co.uk

A new website, cosmos.co.uk will be launched on Monday 24 April with a totally refreshed look with an easily navigable design showcasing all the different types of worldwide holidays Cosmos now offer.    To streamline the documentation process, Cosmos now provides e-documents. As customers are keen to experience more of a destination, they can book an escorted tour and combine it with a river or ocean cruise and city break,  all packaged with return flights, overseas transfers and a private home pick up service.  

Hawke commented: “Providing total flexibility, our customers can search for different styled tours, ocean and river cruises, rail journeys, beach stays, or a combination of any.  This is a key development for us, and in the escorted touring market, it puts us ahead of many other competitors.

“As our customers become more adventurous and want to see more of the world, we’re delighted to showcase our widest choice of holidays.  Those keen to experience more of Central and South America on a Cosmos adventure can now choose from our incredible new holidays to Mexico’s Yucatan, the Monteverde Cloud Forest of Costa Rica, the Torres del Paine National Park in Patagonia, or even longer tours to travel through Brazil, Argentina and Chile.   That’s not all, we can extend an adventure to even more aspirational places such as Easter Island, Uruguay, the Galapagos, and Guatemala.”

Cosmos Price Promise

To offer even better value, newly launched is the ‘Cosmos Price Promise’.   As well as the great value prices, live flight pricing and no hidden costs, newly launched is a more flexible approach to holiday cancellation and changes.  If customers need to cancel their holiday, before balance due date, they have the choice to re-book within 12 months, without losing their deposit.

Also new is the option for customers to change holiday plans, again before balance due date, without incurring an administration fee. <

Cosmos’ Inspired Adventures’ Worldwide Collection 2018 Brochure

Cosmos has launched its 2018 programme with the entire range of escorted tours and cruises for 2018 departure showcased in one brochure.  Regions include North America, Central & South America, Africa, Arabian Gulf, Indian Ocean, Asia & Far East, Australia & New Zealand, as well as Europe.    The widest choice of ocean and river cruises are available with the world’s leading cruise lines.

A range of valued added inclusions are highlighted along with the Cosmos Price Promise. Copies of the brochure will be available from 2 May 2017. 

 

For full details of the new range of Cosmos' 'Inspired Adventures' for 2018 -  click on link  InspiredAdventures2018BrochureFactSheet.docx

For further press information or destination images contact: Helen McNaught, Press & PR Manager:

Cosmos Tel: (44) 20 8315 4520; Mobile: 07968 418247 Email hmcnaught@cosmostours.co.uk

 

Note to editors:

Cosmos is one of the UK’s leading travel companies with unrivalled experience and expertise offering a worldwide choice of escorted tours, beach holidays, multi-centre holidays, rail journeys and ocean and river cruises.  The travel company is associated with the international Globus Travel Group founded in 1928 which remains family owned with headquarters in Lugano, Switzerland. Cosmos is a member of ABTA and all holidays are financially protected by the CAA’s ATOL scheme.

With offices worldwide, the UK tour operator has access to the best choice of land arrangements, cruises and excursions, and features more touring holidays in North America and Europe, than any other operator.  Cosmos’ expert tour directors have a 96% customer satisfaction rating and really bring every destination to life. Latest new products include aspirational worldwide private tours, specialist holidays, UK & Ireland luxury breaks and an exotic beach holiday programme.  Offering great value holidays with no hidden costs, all include a FREE VIP home pick up service as standard.  Holidays can be packaged with flights from a choice of up to 27 UK airports.